The App-store is crowded with apps, but most of them are not successful. The days are over where you can wait for success the moment your app hits the App-store. You can still make a lot of money with a successful app, but it will require more work. 1. Create a marketing plan & budget The one thing all startups focus on, is the development of the app. Yes, it’s great to have a good product, but it doesn’t end there. You also have to create a marketing plan & budget. This is the number one reason why most apps fail. When you plan to create an app, create a development budget and marketing budget. Some say your total budget should be 80% marketing and 20% development. I won’t go that far, but I do think in general it should be 50% – 50%. Also create a marketing plan right…    read more